In the modern business world, communication plays a critical role in  business success. Effective communication with clients, prospects and customers is crucial to the growth and sustainability of any business. In  telemarketing, companies use different communication techniques to reach  customers and potential customers.

Long gone are the days of ringing phones. Today, call centers use a variety of modern technologies to make customer support as user-friendly as possible. Using predictive dialing or automatic dialer instead of manual dialing is like the difference between commuting to work or riding a high-speed commuter train.