What is IVR and How it Work in Your Business?

December 19, 2022


What is an IVR System?

In business terms, IVR represents a large part of the software-based communication solution known as computer-telephony integration (CTI). Some IVR companies offer basic services that allow small businesses to record voice messages and route calls automatically, while others facilitate website, database, and CRM integration, as well as secure reporting and payment processing methods.

This system provided by Asterisk2VOIP eliminates the need for people to answer manually and call directly. IVR, or interactive voice response, is a technology embedded in leading voice-over-internet-protocol (VoIP) solutions that welcomes and interacts with information collected from current callers.

If you need to “speak or type” English, you already know what an IVR is. 

It uses the collected information to process the call, such as routing the call, verifying the identity of the caller, providing details to the caller, and/or changing the PIN or billing for those that do not require a human agent.

Regardless of the business perspective, it belongs to a large segment of software-based communication solutions. It depends on the company that offers this type of service. 

Some companies offer essential services that enable small businesses to carry out their day-to-day operations, such as automated voice messages and recording route calls. On the other hand, some companies offer a full-fledged IVR system with a website, database and CRM integration with secure reporting and account processing options.


How Does IVR Work?

The IVR is the first thing customers will encounter when they call the contact center. It greets the caller with an initial message and then provides several menu options. 

For example, a user can click one or say “Service” to be directed to the service department, double click or say “Sales” if they want to talk to someone in the sales department, etc.

A top-of-the-line IVR solution by Asterisk2VOIP is ideal for saving time and money by reducing call waiting time, which typically requires a small workforce. Advanced systems are capable of delivering a better customer experience. There are two main types of IVR systems, basic IVR systems and advanced IVR systems.

Uses of IVR

Companies around the world are learning and benefiting from using Interactive Voice Response.

Here are some common use cases for IVRs that are widely used around the world today:

– Confirm appointment

– Sales call routing

– Product support

– Transaction information

– Set up an account

Advantages of IVR for Your Business

It has various benefits and it is important to understand how to implement it well for your business:

It helps route the call to the right agent

Companies use different types of agents and they specialize in different services and categories and it can take a lot of time to call the right person. 

If the company uses a dedicated agent, the call goes through several agents before reaching the right agent. 

In this case, customers do not like this traditional method because it takes more time and is more expensive from the company’s point of view.

Today, an IVR system is an essential part of any call center as it helps in connecting with the right person or department. 

It automatically and logically connects the most suitable agent with the customer for any issue.

For example, a business development agent in a bank performs work other than accounting. 

Therefore, calling the account to inquire about business-related issues may not be the best result.

Increase confidence

Improve your customer experience with business phone services by building trust and brand credibility. With an interactive voice response function, you can improve your brand image by offering a consistent, welcoming and on-brand greeting before contacting a representative.

Be more organized and professional, especially in front of your customers. By sending messages to your business, you can manage a variety of different customer calls.

An organized phone system can be a great way to maintain a company’s image and reputation. When a customer feels a good relationship with a company, it improves its reputation and gives the right image to the company.

It also shows the expertise of the company and makes the customer think that the company is bigger than itself. 

In addition, autoresponders provide some excitement to customers when they answer customer queries without contacting an agent.

Self service customer service

Self-service is a light version, or we can say a basic version of login. Most companies offer full-featured IVR systems, ranging from high-cost to separate, low-cost, self-service IVR options.

Assess your business requirements and if your business only needs a simple call routing or toll and no outgoing call device, self-service is the best option.

IVR allows you to provide efficient customer service, especially when an agent is not available, and as a caller you can get key information available outside of normal business hours. It mainly occurs when agents are busy handling other calls, and with IVR, you can use this advanced IVR technology to ensure greater customer satisfaction.

Learn more and save more

Collecting information about your customers is essential to the success of your business. Whenever your customer interacts with a computer, the computer is required to collect, process and store large amounts of data.

The data collected by IVR is very good and valuable for business strategy, because you can continuously improve your IVR. With the IVR system, it is important to reduce costs and complete market research by recruiting more agents and saving time and money.

The role of IVR in customer experience

IVR is great because it can do basic diagnostics and direct the customer to the right agent for help, and based on our software’s response from customers, it’s a great way to provide a great customer experience perspective. 

By improving customer satisfaction, you can give customers a great opportunity to take transactions and IVR systems with them. IVR is great because you can provide clear and consistent brand communication based on customer relationship initiation.

An IVR system is more effective in improving the customer experience. In the traditional way, the caller can be connected directly to a live agent. The agent must ask everything about the case; they make a decision or transfer the call to the appropriate department.

Ultimately, IVR provides an efficient and effective way to connect customers with support agents. A call to a different agent can increase customer satisfaction without waiting time and switching.

Expand call functionality

Once IVR is implemented, tech businesses can handle more calls. Businesses without an IVR system create errors when the number of calls increases. IVR systems allow agents to relax by automating the system and eliminating the need to speak to agents.

Because of automation, agents are empowered to extend their calling capabilities. 

IVR opening hours, price lookups, etc. It automatically handles simple questions like a well-programmed IVR makes it easy to provide simple automated responses that don’t require speaking to an agent.


A good IVR system can help customers resolve their issues on their own. Also, if you solve problems quickly and without problems, customers will stick to your business. According to the survey, 73% of people spend more money with companies that offer excellent customer service.

Interactive voice calling by Asterisk2VOIP is a great tool to help reduce labor through the telephone system, and this technology allows companies and organizations to reduce call volume, costs, and improve the overall customer experience and satisfaction. !!


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