Sales teams are the backbone of any business, and their success depends on their ability to connect with potential customers and close deals. Sales teams need to work smarter, not harder. However, the traditional approach of manually dialing phone numbers can be time-consuming and inefficient. 

Long gone are the days of ringing phones. Today, call centers use a variety of modern technologies to make customer support as user-friendly as possible. Using predictive dialing or automatic dialer instead of manual dialing is like the difference between commuting to work or riding a high-speed commuter train.

If you work in a customer-facing department, you pick up the phone, dial a random number, and hope you get the conversation you want. It should be second nature at this point, right?

Lead generation is one of the most challenging aspects of B2B sales and marketing. Not only do you need to find ways to find and identify new accounts, but you also need to find new ways to grow existing accounts.